In the last decade, mobile devices have taken over the world & the amount of users using the internet with mobile devices has already surpassed PC users.
Mobile-specific ad networks have been spawning from left, right, and centre but hunting for a consistent network that offers stable income can be a tougher task. Let’s have a look at few mobile ad networks that publishers and developers regularly vouch for.
- Millennial Media
AdMob, Google’s mobile ad network, is first in the list. With its AdSense advertising platform, Google is the largest market leader of the online advertising space, and the situation on the mobile front is not too different.
One can suppose near-flawless functionality & stress-free app integration, as with maximum Google products. If you’re a beginner in the mobile advertising game, then nothing can be proved better than AdMob. The network’s marketing is far less aggressive and intrusive as compared to other networks.
As a disadvantage, AdMob has been condemned by users for profits being on the down side. It suggests that some of the other choices on this list can be an improved selection for more skilled players looking for higher returns.
StartApp lets you implement interstitial advertising, which means that between two sections or pages of your mobile application or website, an ad temporarily takes over the screen.
As compared to traditional banner advertising, it is considered to be a more disturbing form of advertising, but some have attained far higher revenue rates using interstitial advertising.
InMobi has settled with a new way of targeting users which they have named as appographic targeting. Appographic targeting upsurges the chance of connecting users to the type of apps and media that they are most likely to consume.
It does this by grounding the pointing on the users’ previous & existing apps as an alternative of traditional metrics such as geography or demographics.
For example, someone with a lot of games installed on their phone will be targeted with game related advertisement. Incomes are typically above par & are expected to raise even higher with the new appographic targeting feature.
Under Marissa Mayer’s reign in 2014, Flurry was picked up by Yahoo. With the capability for a company or developer to observe a whole portfolio of applications dispersed on various application stores across platforms, the analytics part of Flurry is truly unique to them.
Its funnels also measure personalised consumer conversion metrics. You can also classify the analytics that you gather, for instance separating free users from paid users. Officially part of the Yahoo Developer Network and their App Publishing, Flurry shows great prospect for high profits with their widespread analytics features.
You can most definitely make some truly exciting explanations with Flurry, if you have the endurance and the drive to augment and test your ad campaigns over and over again.
5. Millennial Media
For developers to monetize their apps, Millennial Media proposes robust, though probably intrusive, advertising opportunities. Thanks to the full screen interstitial, video, and image based formats, it provides developers with one of the highest revenue possibilities depending on comments and user feedback.
Millennial Media conceits itself for being a mobile-first programmatic ad platform that is easily integrated into mobile apps, offering developers and advertisers with a mobile-focused ad exchange. They also offer both with real-time reporting tools & analytics to go for better targeting & brand planning.
A section of the ad network, the programmatic marketplace with real-time bidding lets developers sell their prime ad real estate to the highest bidder, which implies that the potential revenues for quality applications are tremendously high.
Not everyone can touch the top figures, but for those with possibly profitable ad spaces in the eyes of large corporations and brands, the Millennial Media network might just be the perfect to find the best revenue.
When talking about real-time bidding and programmatic advertising, another name that approaches the mind is Smaato. When it comes to high incomes for developers of websites & mobile apps, it’s a strong player.
To maximize publisher revenue, Smaato Publisher Platform offers a “Dynamic Demand” platform, which allows per-impression competition for all advertising sources.
With their platform free to integrate, Smaato is associated to over 390 demand partners. Given that you catch the fancy of the demand partners, no real disadvantages exists with the application, and the revenue potential looks promising.
An Australian company that entered the mobile ad network business quite recently in 2011 is Leadbolt. They’ve won the Australian Business Award, in just 4 years, among other many other awards, & presently function over five billion ads monthly across 65,000 apps in 150 countries. As a comparison, AdMob, the largest of them all, has a relevant figure of 40 billion ads served monthly, and they have been in business since 2006, and they were purchased by Google before Leadbolt was even in the business.
Leadbolt offers developers numerous neat features, of which the App Wall has to be the best one; it lets you to integrate Leadbolt advertising into your application deprived of an SDK or a single line of code written by you. It also offers developers a single platform to see their analytics & control their applications. Comprised in those analytical capabilities is an app engagement statistic, which measures the users’ engagement with the app. This permits the developers to enhance the balance among the application & the shown advertisements, so that the amount of ads does not source any noteworthy harm in user engagement.
Developers can use both video and interstitial ads in their products, and check which ad category works well in each of the diverse placements & situations. Publishers can straight away link with premium advertising partners over the direct deals marketplace, resulting in high fill rates & increased eCPM levels. Through advertising partners alike Walmart, Pepsi, & Groupon, it’s harmless to say that the earning potential with Leadbolt is extremely exciting for developers.
After you first succeed with an app, you need to keep your current fan base aware of your new apps, which is why cross-promotion of your new applications in your existing apps is a popular & powerful solution for growing profits & downloads. This is why Chartboost has collected a striking pool of mobile game developers as its clients, ranging from the likes of Rovio to DirtyBit.
Chartboost outshines in cross-promotion, but is also the most popular mobile-only ad platform for gaming apps. They state that they work with 90% of the developers of the top 10 grossing mobile games. Chartboost offers a lot of potential for your ad ventures, if you are a game developer. They endorse the ability of their partnering developers to make intelligent decisions concerning their ad campaigns grounded on their transparent and data driven platform.
Chartboost offers both video and interstitial ads & the integration has been made very simple; a single SDK suits all channels of ads. This means that 5 minutes & 10 lines of code into using Chartboost, and you could be earning money from their ads. The revenue share is one of the cornerstones of Chartboost’s advertising efforts. The developer gets to have between 90% – 100% of the revenue, which is an astonishingly high figure. The only charge of using Chartboost is the 10% cut they charge you per transaction, which they handle on your behalf.
The extent of control they give you also deserves mention: Chartboost publishes a list of CPIs across the globe on their website, which supports their transparency policy. Chartboost also lets you to see who advertises in your app & gives you full control for deciding who is allowed to do so and who is not. Ever since Apple fined Tapjoy, Chartboost has been in the lead out of all the cross-platform promotion networks, and you can’t go wrong with it if you develop mobile games.
Features such as control panels & analytics are standards for mobile ad networks today, but then you should re-count the alterations among them, as all platforms do some things better than others.
The networks itemised here are reliable networks that manage billions of ad impressions every single month. Millenial Media is the most widely cited network, for those in search of the maximum revenues. Chartboost, though, will fit game developers better as their targeting is geared towards players and their platform is adjusted for mobile game developing companies.
Whichever network you select, never forget that if you are not completely happy with your initial choice, you can always switch to a different network. These networks are highly competitive, and thus moving from one network is made as easy as possible, with SDKs that are enormously easy to integrate.
When you are uncertain of the best network to set up for your app, testing between two or three networks is also a smart decision to make.
Choosing the right network for your application is not an easy task, but hopefully this list of eight best networks makes it a little easier for you.
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