Electronic commerce or eCommerce is a term, which is extensively used to label any kind of business deals that involves the transferring of data/information over the Internet. In the last decade, we have observed a bang of e-Commerce websites appearing on the Internet. So, what’s driving this new drift and what are the apparent welfares that are drawing so many industries to develop eCommerce websites?
ADVANTAGES OF E-COMMERCE WEBSITES
Increased Customer Base
One of the problems of having a physical business premises is that there may be a restriction to the geographic area that a business can deal with. Businesses which may depend solely on foot traffic for example, can find that they are harshly deprived of their customer reach. Though, an e-Commerce site has the latent to be far reaching by having search engine visibility and probably even social media integration.
Low Operational Costs
Creating an e-Commerce website needs very little capital expense as compared to purchasing business sites. The trouble with ‘physical’ business properties is that the location will always be a key issue and there is a need for high visibility. The design and development of an eCommerce website can be a reasonably modest investment comparative to a business’s throughput. An additional cost saving opportunity for e-Commerce websites is the capability to save money on personnel as payments, delivery, checkout and all over operational processes can be completely automatic.
Minimal Barriers to Entry
Any new or existing business has the ability to build and run a successful eCommerce website. The technology is in place for any business to clinch the Internet and enjoy many benefits which eCommerce services offers. The initial investment is moderately low and the costs of running such a business are negligible. Many of the obstacles which are related with having a physical business location are uninvolved and a business only has to focus its efforts on making a service which addresses the needs of its customers.
Speed and Convenience for Customers
From an end user viewpoint it can be very suitable to purchase services and goods over the Internet. The procedure is generally very quick and orders can be placed in a fairly short time span – without ever having to leave the office or home. Furthermore, an end user can buy from a number of businesses without ever having to actually move around. Clients can be provided with plenty of information to mark their shopping experience relaxed as well as receive a better-quality customer service. They will also profit from the ability to purchase services and goods 24 hours a day, 7 days a week and deliver continuous throughput for the industry.
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