The era of easy profit just by having an online store have gone so far. In the rapidly developing market, one can’t simply afford to ignore some things. We are sharing 7 ways to boost your e-commerce success.
SEO & Products descriptions
Write proper product descriptions, and take care they are both are original & engaging. Both of these have reasons behind.
The product description provides search engines something to index and relevant key words make sure that you can be found. Making unique product descriptions protects you from being accidentally thrown out as spam by search engines.
Send paid traffic to categories that match the user’s intent. Or Send paid traffic to landing pages for products not to the homepage. Optimizing landing pages is a must.
Site-wide search means sales
Directing customers to your store is only half the battle won. Serving them find products, which they are looking for, on your page is needed to close the sale. And this can be done with an easy-to-use and easy-to-find search feature. Utilize each and every feature of design to help it stand out: color, positions, cursor focus, and the all-important white spaces. And make sure to do your own on-site keyword analysis to improve descriptions.
Page abandonment is an avoidable annoyance for any website, but for sales-based sites it can be seriously devastating.
Checkout challenge: Speed 2
It’s definitely not the time to slow down things, exactly when the shopper is entering the home stretch! Excessively lengthy & complex checkout procedure hints to abandonment. And exactly when all of the hard work of finding & satisfying the customer’s requirements are fulfilled.
There are many ways to condense checkout process, they consist of choosing the cheapest default for shipping & other things like, simplifying it for customers to log in, & using smart algorithms to reduce the customer time. For instance, the credit card type can be easily identified depending on the initial digits of the card number. Do not waste time asking for it!
Avoid shipping sticker shock
Always be honest with shipping costs. Though more than half of shopping carts are abandoned, and on an average, around half of those customers were driven away by hidden shipping costs, which are added later. Either purchase didn’t qualify for free shipping or the shipping charges were kept hidden for too long. Be open and direct about shipping costs, and try to keep charges as low as possible. Never try to scratch your customers with overstated shipping charges.
Tablets are the new shop window
The evolution of mobile web access through phones & tablets is now a rich trend. If you go for e-commerce, you must optimise your site for tablets. Just as PC sales are weakening, mobile site visitors are increasing gradually. A smooth mobile sales flow will help you secure your part of this essential new channel.
BONUS: Pin the tail on the profit
Pinterest is a significant source of Shopify referrals & has already enjoyed dramatic exponential growth. It also enjoys the highest average order value of any major channel – twice as high as Facebook. So get pinning!
E-commerce is getting tougher, not easier, but there are still fortunes to be made. The current disturbances to the old sales landscape demand you change, too, but by following this advice, you will be in a much better position to turn this uncertainty into opportunity.